Strategic Plan
Since 1966, Glessner House has been leading the effort to preserve and celebrate the legacies of architect Henry Hobson Richardson, the Glessner family, and Prairie Avenue, while also implementing the highest standards of historic preservation in caring for our National Historic Landmark. During that time, the organization has successfully restored Richardson’s urban residential masterpiece; preserved the Glessner family’s significant collection of Arts & Crafts era furnishings; celebrated the illustrious history of late 19th and early 20th century Chicago; and introduced tens of thousands of visitors from Chicago, the United States, and around the world to the rich stories embodied in the House and its collections.
The current Strategic Plan, adopted by the Board of Directors on December 11, 2023, builds upon this proud legacy. The plan’s structure utilizes the same five core goals established with the previous plan in 2017, all of which have been carefully reevaluated in a post-pandemic world, taking into account all aspects of the House’s operations, programs, and visitor services. This visionary plan will secure Glessner House for generations to come, both in terms of creating a vital and sustainable organization, and addressing the needs and expectations of an ever expanding audience.
We are deeply grateful to the countless supporters who have shared their time, talent, and treasure with Glessner House for more than half a century. That support has ensured the vitality and long-term stability of this cultural center and museum as a beacon of innovation that holds it place as a centerpiece of the cultural heritage of the City of Chicago.
GOAL 1: Ensure that Glessner House is relevant for 21st century audiences
Improve physical accessibility at the Visitors Center entrance to the building
Create full video tour of building
Continue to develop innovative programming in a variety of formats
GOAL 2: Increase and broaden the visibility of Glessner House
Diversify audiences through brand positioning and awareness
Expand digital marketing and social media presence
Partner with local colleges and universities to develop internship marketing program
Create online database of collection
GOAL 3: Expand the prominence of Glessner House as a cultural hub in the South Loop community
Explore potential of unused hayloft space as a center of art and craft for the community (and beyond)
GOAL 4: Preserve and celebrate the significance of Glessner House and its legacies
Develop exhibitions program for both in-person and online audiences
Restore the Morris & Co. decorative scheme in the Glessners’ bedroom
GOAL 5: Build a Glessner House that is vital and financially sustainable
Create succession plan for key staff and board positions
Launch new initiatives for deepening engagement
Grow endowment fund